Market + competitive
Where can we win, and what is changing around us?
The engagements
Every engagement begins with a decision.
Work that starts with a deliverable tends to produce a deliverable. Divergent Logic begins with one material commercial question, draws on the evidence that question requires and carries the answer toward action.
The approach
Start where the problem is. Continue only if we create value.
A growth question can begin in any part of the commercial system: market position, demand, content, commerce, conversion, economics or measurement. The question—not the channel, deliverable or preselected solution—determines what evidence we examine.
Every piece of work should trace back to a decision someone can explain, defend and act on.
Where the question begins
One growth question. Seven ways to examine it.
Start with the commercial issue you can name. We follow the relevant lens and connect any other evidence needed to reach a defensible answer.
Media + demand
Is demand investment adding profitable growth?
Content + creator
Which messages and creators actually change choice?
Commerce + agentic surfaces
Can people and machines find, trust and choose us?
Funnel + checkout
Where are customers dropping out before purchase?
Commercial + economics
Which pricing, margin or payback decision matters most?
Measurement + data
What evidence is reliable enough to act on?
Entry offer 1
Commerce Growth Decision Diagnostic
Purpose: Answer one material growth decision with one defensible answer grounded in the evidence.
Begin with one material growth question across any of the seven analytical lenses. A lightweight Decision Evidence Specification establishes what is needed, where it exists and what remains missing. The work produces the answer, rationale, confidence, order of operations and measurement plan. If the evidence cannot support the decision, we say so and define what must be learned first.
Evidence-ready means the required access and data have been confirmed against the Decision Evidence Specification.
- 01Question
- 02Evidence
- 03Decision
What you receive
- Defensible decision and rationale
- Growth-system model and Source of Growth
- Evidence, confidence and material limitations
- Priority actions and order of operations
- Measurement and decision plan
Entry offer 2
Agentic Readiness Score
Purpose: Know whether your products are ready to be understood, trusted, selected and acted upon in machine-mediated commerce.
Machine-readable product readiness is not a feed-quality check. The Score assesses whether the brand holds governed commercial truth that can be read, understood, compared, verified, selected and acted upon across owned commerce, search, marketplaces, retailers and agentic systems.
What we assess
- Readable: structured, identifiable and parseable
- Understandable: attributes and claims resolve
- Comparable: commercial truth is consistent across surfaces
- Verifiable: evidence supports material claims
- Selectable: products are eligible for recommendation
- Actionable: the path can transact end to end
What you receive
A governed readiness profile showing where the brand is strong, where machine-mediated discovery or selection can break, which gaps matter most, and what should change next.
- Readiness by stage and decision moment
- Material evidence, content and product-data gaps
- Priority blockers to machine discovery, comparison, verification, selection or action
- Prioritized next actions with confidence and evidence requirements
If there is value to create
The next engagement is earned by the first.
The two entry offers stand alone. Execution, ongoing operation and partner delivery are separately scoped only after the evidence establishes a useful path forward.
90-Day Growth Operating Mandate
Focused execution. Take the selected priority into execution: fix, test, operate and reallocate.
Growth Partner
Ongoing operating relationship. Monthly retainer. Weekly operating cadence. Scoped after the first engagement.
Advanced Analytics + Measurement
Enterprise and partner route. Partner-specific analytical and measurement capability, built, operated or transferred to fit the relationship.
- Build on Behalf: Divergent Logic builds a bounded analytical capability for the partner to deploy inside a client relationship it owns.
- Build + Operate: Divergent Logic builds the capability and operates it with the partner for an agreed period.
- Build → Operate → Transfer: Divergent Logic builds and stabilizes the capability, then transfers the operating model to the partner or client team.
The path
Two ways in.
One path deeper.
Start with readiness or start with the decision.
Continue into a focused operating mandate or ongoing relationship only when the first engagement establishes value.
01ReadinessAssess machine-commerce eligibility
02DecisionAnswer one material question
03OperateFix, test and improve what matters
The fit
Built for lean teams carrying real commercial weight.
The model fits a founder who needs senior growth leadership without building a large internal team, a head of commerce who needs product data, content, conversion, marketplaces, media and measurement connected, or a marketing leader accountable for a commercial number that must survive the boardroom. It works best where the client can provide access, make decisions and act on the evidence.
What we need from you
- AccessThe data, platforms and people that shape the commerce system.
- Decision-maker participationSomeone able to act when the evidence is clear.
- Data honestyThe inconvenient numbers as well as the reassuring ones.
- Operating capacityEnough ownership to make the required changes.
- Speed of feedbackA response cycle that keeps weekly work weekly.
The next step
Start with the right question.
A working conversation helps us determine fit, scope and the right first step before either side commits to an engagement.